Spicy Horse

Spicy Horse (Má là mǎ in Chinese) is a Shanghai-based, independent video game developer that was founded in 2007 by American McGee. It is currently the largest independent Western developer in China. The company specializes in creating boutique games using rapid production techniques and high-end technology, with a creative focus on story-telling and art. Most of the titles released by Spicy Horse have been based on macabre re-imagines of fairy tales and classic literature.

While Spicy Horse produces video games for home consoles, a subdivision of the company called Spicy Pony focuses on producing game apps for the iTunes Store.

Spicy Horse was the development team for Electronic Arts behind Alice: Madness Returns, the sequel to American McGee's Alice, which is currently their most well-known game.

Video games

 * American McGee's Grimm - a 23-part action-adventure series for the PC, based upon various fairy tails. It was distributed online initially by GameTap, and ran from July 31, 2008 to April 24, 2009.
 * Alice: Madness Returns - a platformer/action-adventure released on June 14, 2011 for the PC, Mac, PlayStation 3, and Xbox 360. The console versions where bundled with a downloadable version of the first Alice.
 * Akaneiro: Demon Hunters - An online action/horror/RPG which is an MMO currently available on Steam and through the Spicy Horse website. Based on the childs tale of The Little Red Riding Hood with a unique Japanese Ero-inspired horror.

iTunes applications

 * DexIQ - A puzzle game released in December 2009 for the iPhone, and in June 2010 on the iPad.
 * Crooked House - A puzzle game based on the nursery rhyme There Was a Crooked Man, released in March 2010 for the iPhone, and June 2010 for the iPhone.
 * Akaneiro - An interactive book and puzzle game based on Little Red Riding Hood, released on December 23, 2010 for the iPad.
 * Alice: Madness Returns Storybook - An interactive book promoting Madness Returns, released on May 20, 2011 for the iPad, iPhone, and iPod Touch.

Key staff

 * American McGee - Founder, Senior Creative Director
 * R. J. Berg - Chief Operating Officer, Writer
 * Ken Wong - Art Director